Amazon’s straight-through-processing (“STP”) retail experience provides the company with an edge vs. Google in the AI war:
Visual output from our Amazon Alexa query – “Buy Amazon Echo”:
Consumers may execute the purchase transaction with one or two instructions. This is true for millions of products sold via Amazon’s retail platform. Amazon provides consumers with a holistic retail experience seamlessly combining intelligent, AI-driven product search with order processing and payment processing capability. We believe this integrated retail experience provides Amazon with an edge over Google in product search as well as with AI-powered personal assistants.
Here’s the comparable retail experience using Google’s AI:
The consumer is required to execute multiple additional instructions in order to execute the transaction using Google’s AI as a result of Google not having an integrated retail platform.