Cadillac‘s “BookbyCadillac” premium automobile subscription service (we refer to as AaaS), sits comfortably between the traditional car ownership model and the pure rideshare model (Uber, Lyft, Waymo). Priced at $1,500/month (plus $500 initiation fee), we don’t believe that Cadillac’s bundled subscription service is a good value – flexibility and convenience come at a price. Listen to CEORater Podcast Ep. 102 to learn more.
In other news, Uber completed its tender offer to an investor group led by SoftBank. Listen to CEORater Podcast Ep. 103 to learn more.
The Wall Street Journal published Uber’s financials.
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