Amazon HQ2 – A Masterclass in Marketing

Amazon HQ2 – A Masterclass in Marketing

Earlier this week Amazon released the 20 finalist cities in the Amazon HQ2 sweepstakes. By running a prolonged, public HQ location selection process, Amazon is in effect running (and benefitting from), the world’s largest free marketing campaign. We discuss in CEORater Podcast episode 112 (which is now available on Amazon Alexa-powered devices such as the Amazon Echo product family via TuneIn).

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