Chronicle vs. AWS
One of Alphabet’s Moonshot projects was released into the world last week. The company is named Chronicle – read more about it here. In short, Chronicle is a CyberSecurity company whose value proposition is to sell its machine learning-driven offering to large enterprises. We believe this could be a difficult sale for reasons articulated in our recent podcast episode.
Meanwhile, Amazon’s AWS unit is the company that’s best positioned to deliver a CyberSecurity offering to the market at scale. Why? Many companies are built on top of AWS (start-ups like CEORater to Netflix) – thus AWS already has the installed customer base. The heavy lifting is done. Offering new turnkey services to the installed customer base is substantially easier than winning new customers.