CES Week: Device OEMs Should Not Underestimate Consumers’ Concerns Around Data Privacy and CyberSecurity.

CES Week: Device OEMs Should Not Underestimate Consumers’ Concerns Around Data Privacy and CyberSecurity.

Lots of cool new consumer devices will be on display at CES this week. Personally I enjoy video-related technology because if a picture is worth 1,000 words, how many words is a video worth? We’re working to incorporate more video content into our messaging this year.

One message that I will be watching for coming out of CES this year will be the degree to which device OEMs promote security-related features. PII data security and data privacy is typically an afterthought at these shows.

Consumers are getting smarter about personal data security in the wake of the Equifax, Facebook and Google Plus data breaches to name several. Device OEMs need to do a better job of promoting their device security/ embedded encryption technology.

OEMs ought to specifically call out CyberSecurity features in their marketing. I believe that a digital security layer effectively promotes psychological security. This in turn may lead to increased unit sales insofar as consumers are aware of the security features.

Below we’ve linked to a study published by Cisco, which speaks to consumers’ trust level as it relates to IoT security. 53% of consumers responded that IoT “makes their life easier” while only 9% have a “high level of trust” that their data collected and shared via IoT is secure.   

Cisco’s IoT Value/Trust Paradox

The IoT Value/Trust Paradox (via Cisco)

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