Social media advertising revenue will likely take a prolonged hit as Ad buyers curb spending and in some cases go out of business
Facebook (tkr: FB) and YouTube (tkr: GOOG) are best positioned to sustain a weak economic backdrop. Facebook is the dominant social media platform from a revenue standpoint and YouTube benefits from being part of the Google portfolio including Google’s ad network. Further, we expect Ad buyers to continue to shift advertising budgets to online platforms from television, print and other media.
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