YouTube is virtually the same size as Netflix from a Revenue standpoint. Netflix will finish 2020 with Revenue of approximately $25 billion. YouTube will finish 2020 with combined Ad Revenue and Subscription Revenue of approximately $22-23 billion. The two operations share similar revenue growth rates. Thus, if Netflix is worth $227 billion, what is YouTube worth?
The table below details Netflix reported revenue as compared to YouTube reported revenue (Reach us at firstname.lastname@example.org to request the Excel version of the below table). Note that Google explicitly reports YouTube Advertising revenue but only provides periodic commentary about YouTube Non-Advertising revenue.
- As of December 2019 Google and Alphabet CEO Sundar Pichai commented that YouTube’s Non-Advertising revenue was at a $3 billion revenue run rate.
- YouTube Premium and YouTube TV subscribers were more than 33 million at the end of the September quarter.
- Netflix subscribers were 195.2 million at the end of the September quarter.