CRM acquired Tableau in August 2019 for $16 billion. Tableau generated approximately $1.5 billion of trailing subscription and support revenue in the fiscal year-ended January 31, 2021. Investors think nothing of applying a 20-30x revenue multiple on any Technology company that is growing. Thus, why wouldn’t Salesforce CEO Marc Benioff consider taking advantage of this Tech bubble and further monetize Tableau? Tableau could be packaged with other Salesforce “Analytics” products and positioned as a differentiated Enterprise Analytics offering. It would seem that Tableau would fetch more than double its 2019 valuation given today’s nosebleed Technology company valuations.
