Apple’s (ticker: AAPL), advertising revenue playbook may look something like this two-step plan:
1.) Provide Apple customers with the ability to turn off targeted advertising via their iPhones (Apple’s ATT initiative HERE);
2.) Once the competition (Meta Platforms, Snap, Google and others), has been dealt a significant advertising revenue blow, subsequently insert Apple targeted ads into the iPhone user experience (rules for thee, but not for me).
Apple’s multi-billion Ad revenue business is about to get bigger.
Bloomberg covers this topic HERE.