Vendors like Google will lift prices while they still have pricing power.

If you are a YouTube Premium Family Plan member you received an email yesterday stating that plan pricing would increase from $17.99/month to $22.99/month on or after November 21st of this year. My guess is that you will see Technology companies both on the Consumer and Enterprise sides push through large price increases this year as vendors will lose pricing power in 2023 should the economy really roll over.

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