Now that Microsoft (ticker: MSFT) has received approval to acquire Activision (ticker: ATVI, better luck next time Lina Khan), I am curious as to what kind of operating leverage Activision may enjoy as Generative AI is deployed more deeply throughout the organization post-deal close.
Video game publishers have been using AI for years to render various elements of video games, in particular background graphics (see our article HERE). Now, portions of script writing, complex graphics rendering and more may be outsourced to Generative AI.