Operating at the Intersection of Technology and the Capital Markets
Tag: advertising
META's value proposition to Ad Buyers was permanently impaired by Apple’s implementation of permission-based Ad tracking which has negatively impacted META's price per ad metric for almost two years (see chart and table below). Further adding to META's Ad woes, Google will phase out third-party cookies next year and replace them with its Privacy Sandbox. … Continue reading META’s Ad Problem
Apple's (ticker: AAPL), advertising revenue playbook may look something like this two-step plan: 1.) Provide Apple customers with the ability to turn off targeted advertising via their iPhones (Apple's ATT initiative HERE); 2.) Once the competition (Meta Platforms, Snap, Google and others), has been dealt a significant advertising revenue blow, subsequently insert Apple targeted ads … Continue reading Apple’s Ad Business Is About To Get Bigger
Ad Revenue models are predicated upon the type of discretionary spend that gets hit during economic soft patches. Twitter missed earlier today (the proposed Musk transaction and macro softness were the primary contributors in our view). SNAP also came in weak and pulled guidance. As we wrote earlier this month, Ad Revs, Consulting Revs and … Continue reading We Told You Ad Revs Would Come In Soft
Facebook needs to build a bridge between its present product portfolio and a Metaverse-centric future. iOS users began to opt out of iOS app tracking when iOS 14.5 was released in April 2021 as part of Apple's App Tracking Transparency policy. iPhone, iPad, and Apple TV apps are required to request users' permission to track … Continue reading Between Here and The Metaverse
Every business leader ought to be thinking about how to leverage beneficial business processes that were adopted during COVID. Substituting travel and in-person meetings with Zoom calls when appropriate is a significant opportunity to eliminate operating waste. Thinking back to my corporate M&A days beyond the initial Seller meeting (which did not need to take … Continue reading Reduce Operating Waste By Carrying Certain COVID Practices Forward
A Big Tech vs. Big Government showdown is far less likely than a marriage of the titans. Whether it be Google's search monopoly, the Facebook/ Twitter/ TikTok social media oligopoly, the AWS/ Azure/ GCP oligopoly, the App Store/ Google Play duopoly, or the iOS/Android duopoly, the amount of power and influence concentrated among the world's … Continue reading The Marriage of Big Tech and Big Government
It is no great mystery as to how or why Google's Ad business is losing share to Amazon and Facebook. People are increasingly conducting product searches on Amazon and are entertaining themselves on Instagram. Thus, advertisers increasingly want to be on Amazon and Facebook. Video game platforms are another competitor Google should be concerned with … Continue reading Amazon and Facebook Are Killing Google’s Ad Biz One Bite at A Time
Walmart (tkr: WMT) can do better than to jointly acquire TikTok with Microsoft (tkr: MSFT). A TikTok acquisition is fraught with risk. Our preference would be for Walmart to acquire a leading retailer in a growing category. AutoZone (tkr: AZO) is one such example. Premium article. 539 words. $9.99 One of the first things you … Continue reading Walmart Can Do Better than to Acquire TikTokPremium
If we are being honest companies have near zero visibility into the short-term despite sell-side analysts' attempts to generate positive spin. We use last night's Google earnings call as an example. Google's Ad business deteriorated over the course of the March quarter from a year-over-year growth position to a "mid-teens" percentage Y-O-Y decline by the … Continue reading If We Are Being Honest
Mark Zuckerberg does not trust his people. Facebook is a great example of a company that has lost its way as founder CEO Mark Zuckerberg increasingly exercises control over product decisions. Tightening control. It is difficult to fault Zuckerberg for tightening his grip on Facebook's strategic reins in the aftermath of the Cambridge Analytica scandal. … Continue reading In Zuck We Trust?
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