Tag: AmazonKey

The Three Rings of Amazon (AMZN)

The Three Rings of Amazon (AMZN)

Amazon's 1st Ring Amazon's Core Services Portfolio drives the company's macro strategy. AMZN's more recent product and service offerings (both organic and acquired offerings) are covered in the "2nd Ring" and "3rd Ring" sections and serve to strengthen the Core portfolio.  Amazon.com: Amazon's crown jewel. The world's broadest and deepest ecommerce platform.  Amazon Web Services (AWS): … Continue reading The Three Rings of Amazon (AMZN)

Amazon HQ2 – A Masterclass in Marketing

Amazon HQ2 – A Masterclass in Marketing

Earlier this week Amazon released the 20 finalist cities in the Amazon HQ2 sweepstakes. By running a prolonged, public HQ location selection process, Amazon is in effect running (and benefitting from), the world’s largest free marketing campaign. We discuss in CEORater Podcast episode 112 (which is now available on Amazon Alexa-powered devices such as the … Continue reading Amazon HQ2 – A Masterclass in Marketing

Apple’s Acquisition of Shazam Will Benefit Siri

Apple’s Acquisition of Shazam Will Benefit Siri

I have previously been critical of Apple’s AI effort. Siri lags both Google and Amazon (Alexa) in terms of speed and accuracy. Apple’s Shazam acquisition is good for consumers in that it bundles a service people enjoy with Apple Music. More importantly, the acquisition will drive more Siri queries – something Siri needs to get … Continue reading Apple’s Acquisition of Shazam Will Benefit Siri