Tag: Andy Jassy

Amazon’s AWS Unit Is Differentiating Via A “Verticalization” Strategy

Amazon’s AWS Unit Is Differentiating Via A “Verticalization” Strategy

Amazon's AWS cloud platform is by definition a "horizontal" offering. "Horizontal" in that it is industry agnostic. Beginning with the Automotive vertical, AWS is deploying a "verticalization" strategy that layers industry vertical capability on top of its core horizontal offering to differentiate from competitors. We wrote about AWS' relationship with VW last year. Today, Toyota … Continue reading Amazon’s AWS Unit Is Differentiating Via A “Verticalization” Strategy