Tag: AugmentedReality

Software Powers the World. Augmented Reality Is How We Will Engage with It.

Software Powers the World. Augmented Reality Is How We Will Engage with It.

In a software-driven world, Augmented Reality ("AR") is the lens through which we will engage with it. Google has rolled out an AR-enhanced "Maps" application to a limited user set. The AR feature provides highly-specific location data/ navigation assist as an overlay to smartphone screens. The thought is that over time this technology will deliver … Continue reading Software Powers the World. Augmented Reality Is How We Will Engage with It.

Cinemark Subscription Offering a Good First Step. Bolder Steps Are Required.

Cinemark Subscription Offering a Good First Step. Bolder Steps Are Required.

Cinemark's new subscription service - Movieclub - is a good start, however bolder steps are required. Theater owner/ operators must take a bold, creative approach toward mitigating the risk associated with the global mega-trend that is in-home viewing. Listen to our recent CEORater Podcast on the subject: Movieclub subscription service details: - $8.99 per month; … Continue reading Cinemark Subscription Offering a Good First Step. Bolder Steps Are Required.