META's Threads traffic has fallen off after a strong start in early July (blue line in the chart below). Zuckerberg needs to focus less on jiu-jitsu and more on META's product portfolio. Source (HERE). Does META have world-class Product Managers? One look at each product and the answer is a resounding "NO!" Start there. Hire … Continue reading META, META You Can Do Better
I believe that Instagram's Threads product has a better near-term growth opportunity than META's misguided metaverse bet. Will Threads help META steal mojo from TikTok? I doubt it. Don't be fooled - TikTok is the competitor that META is concerned with, not Twitter. We live in a video-based world and most social media growth will … Continue reading Will Instagram Threads Kickstart META’s Growth?
The cynic in me has never believed that Meta has been honest about the number of active users on its platform, daily usage, user engagement, etc. First, I've previously quoted the Pew Research survey below (first chart). My personal experience with young people in my family reflects the Pew survey data represented in the chart … Continue reading Meta’s Deepfake
It feels like META gave these poor performance reviews in order to not get crosswise with California employment law ahead of more planned employee terminations. My view is that META will never find its way back in terms of making Facebook and Instagram the "destination" platforms they once were. Facebook lacks a product identity. Instagram … Continue reading META Is Lost
Neal Mohan is YouTube's Chief Product Officer and will replace Susan Wojcicki who is stepping down. I like that a Product person will lead YouTube. It is mission critical to have "product" at the center of these massive content platforms to ensure optimal user experiences (Look to Meta Platforms for examples of how to ruin … Continue reading New YouTube Chief: Neal Mohan
Here's Kevin Systrom's new company - Artifact - an AI-powered news feed (HERE). Recall that Systrom was one of Instagram's co-founders. It will be interesting to see how well Artifact executes versus Google News and Apple News. I signed up for Artifact and will test over the next few weeks. Artifact is available on Google … Continue reading From Instagram To Artifact
At some point the market has got to reconcile with economic reality. META is a case in point. META's core business is selling Ads. META's price per Ad declined 16% year-over-year for calendar 2022 and declined 22% year-over-year in Q4'22 (unit pricing is likely to get worse in my view in 2023). META's Q4'22 Revenue … Continue reading META and The Market
Analysts estimate that META will grow revenues in 2023 over 2022. However, the estimates I see imply that revenue growth will be back-end loaded. We know how that usually ends. I see META struggling to generate year-over-year Revenue growth and expect for 2023 to be a down Revenue year. Zuckerberg is not an Operator. META's … Continue reading META: Where Will Growth Come From?
The WSJ reports that YouTube is negotiating with the NFL for exclusive rights to broadcast NFL Sunday Ticket. YouTube/Google and Amazon Prime (Thursday night NFL games), are essentially pursuing a U.S. audience with their respective NFL strategies. The NFL ought to court YouTube in particular given that YouTube - not TikTok, not Instagram nor Snap … Continue reading YouTube & The NFL