Apple no longer innovates. Look no further than its cash cow iPhone. Prior to the iPhone’s initial launch in January 2007, Motorola, Blackberry and Nokia ruled the mobile phone universe. Today, rather than driving innovation, rather than striving to leapfrog the competition, Apple is content to play a feature/functionality cat and mouse game with Samsung,…
Everyone Wants Their 15 Minutes of Fame
It’s a primary reason why Instagram “Stories” are so popular. That and the feature’s ease-of-use. Instagram has created an engaging, almost frictionless user experience that enables anyone to vlog their life in a series of micro videos with a 24-hour shelf life – i.e “Stories”. Stories is the platform feature that single-handedly kneecapped Snap before its March 2017 IPO (we reviewed in our piece about CEO overreach). We covered the “Stories” topic in episodes 58 and 67 of our CEORater Podcast.
Snap recently countered by opening its Stories feature to platforms outside of snapchat whereas Instagram remains within Facebook’s walled garden. Were the two platforms equal, Snap’s counter move likely would have provided an advantage. However, the two platforms are not equal. Instagram continues to enjoy the ease-of-use advantage over snapchat (a powerful advantage) and Facebook’s walled garden is an expansive one with 2 billion-plus monthly active users (“MAUs”).
Mobile Devices that Best Leverage Social Media Platforms Will Win
The “Stories” feature matters not only for social media companies but also for mobile phone OEMs as consumers increasingly record and consume mobile video. Therefore, mobile phone camera features, in-phone storage (external storage devices add friction to the user experience) and battery life will increasingly matter.
Here’s a look at four mobile phones across attributes:
Platform Cloud Vendors Also Win
Facebook stores Instagram videos. Google stores Snap’s content. Expect cloud service leader AWS (Netflix on AWS) to make its mark as companies that were built on top of AWS roll out video content (Amazon/Open Tube?)
The mobile video phenomenon extends beyond user-generated content to professional content. For example, Steven Soderbergh’s forthcoming theatrical feature – “UNSANE” – was recorded entirely on an iPhone.
We published CEORater Podcast episode 120 subsequent to posting this article.
Welcome to Apple Health Apple recently announced that this spring it will release an update to its iOS for iPhones and iPads that will include a new “Health Records” feature that will provide access to personal medical records covering allergies, conditions, immunizations, lab results, medications, procedures and vitals. Given the ubiquity of the iPhone we…
As printed in the WSJ: “Apple Inc. departed from its traditional preview strategy for what it bills as its most important new iPhone in years, prioritizing early access to the iPhone X for YouTube personalities and celebrities over most technology columnists who traditionally review its new products.
Apple provided the iPhone X to a small number of traditional testers for about a week, while limiting most others, The Wall Street Journal included, to a single day with the device before reviews could be published. About a half-dozen personalities on Alphabet Inc.’s YouTube video service were granted time with the device before its release.
The company seeded the iPhone X to at least three influencers with different audiences: actor Mindy Kaling, who shared her thoughts with Glamour; 12-year-old developer Alex Knoll, who showed off the device on Ellen DeGeneres’s television show; and political journalist Mike Allen, who included insights from his tech-savvy nephew in Axios’s morning newsletter.
In the U.S., BuzzFeed, TechCrunch and Mashable were given a week with the iPhone X, as were the Telegraph and the Independent in the United Kingdom. The device also was given for a week to outlets in Japan, China, Australia and other countries. Steven Levy, among the handful of people to test the first-ever iPhone, spent a week with the iPhone X and posted his “first look” impressions on Backchannel, part of Wired Media Group, a day before most other publications..
The change in strategy meant the iPhone X, which hits stores Friday, got less testing than most of its predecessors before reviews could be published. The handful of reviewers that received the device for a week largely praised its full-screen display, facial-recognition system and smaller physical size. Removing the physical home button meant people would have to adjust to how they operated the device, they said.
Crash reviewers largely echoed those sentiments, adding the caveat that they could discover issues after they spend more time with the device. Most pledged full reviews for later in the week.
The review strategy is “unusual,” said Jan Dawson, an analyst with Jackdaw Research. “It’s possible Apple wanted some reviews out early and those would be the more enthusiastic ones.”
He said YouTube reviewers tend to be more positive when given early access to devices, and that most reviews aren’t overly negative.
“Unless Apple felt like there would be some bad elements in the reviews, why would you hold back?” Mr. Dawson asked. “Why would you be selective about who gets it first?
The unusual approach comes in an iPhone release year marked by anomalies. For the first time, Apple released a trio of new handsets at its big fall launch event—the iPhone 8, 8 Plus and X. It also increased prices on its suite of new phones and staggered the launch with the iPhone 8 hitting stores Sept. 22 and the iPhone X hitting stores six weeks later.
The iPhone X arguably is the most important iPhone in a decade. Apple billed the device the smartphone of the future, and investor anticipation of strong sales has helped send the company’s stock up more than 45%. Its success has taken on increasing importance amid lackluster sales for the iPhone 8 and 8 Plus.
At $999, the iPhone X is the highest-priced major smartphone ever. It is expected to be in limited supply after production issues over the summer delayed manufacturing by at least a month. Advanced preorders began last week, and early demand quickly pushed shipment times for the device to five to six weeks from the day of an order—more than double the wait for last year’s iPhone 7.”
I don’t anticipate writing a review of the iPhone X – it’s not what we do here or at CEORater. However, the folks at the WSJ have taken the time to report their findings on Apple’s facial recognition technology (“FaceID”) which we covered in an earlier podcast.
You may access the Wall Street Journal article HERE
Hint: I hate it. Learn more – Ep. 48 CEORater Podcast – AAPL’s Siri Problem