Tag: market awareness

3 Stages of Market Awareness

3 Stages of Market Awareness

Companies don't establish themselves in new markets overnight. All good things take time and effort. Market awareness typically evolves in three main stages as companies evolve from "Challengers" to "Established" players. Stage 1: Stage 1 companies carry high cost of customer acquisition, long sales cycles and low sales volume as indicated in figures 1 and … Continue reading 3 Stages of Market Awareness

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