Tag: Marketing

Reduce Operating Waste By Carrying Certain COVID Practices Forward

Reduce Operating Waste By Carrying Certain COVID Practices Forward

Every business leader ought to be thinking about how to leverage beneficial business processes that were adopted during COVID. Substituting travel and in-person meetings with Zoom calls when appropriate is a significant opportunity to eliminate operating waste. Thinking back to my corporate M&A days beyond the initial Seller meeting (which did not need to take … Continue reading Reduce Operating Waste By Carrying Certain COVID Practices Forward

Every Company Is A Content Company

Every Company Is A Content Company

Notice anything about the above image? It looks like a Facebook feed and five of the nine content pieces (only three are fully visible), are videos. The image is a screen capture from Goldman Sachs' homepage - part of a modernization/ outreach effort under new Goldman CEO David Solomon. Personally I've noticed that companies are … Continue reading Every Company Is A Content Company

Amazon HQ2 – A Masterclass in Marketing

Amazon HQ2 – A Masterclass in Marketing

Earlier this week Amazon released the 20 finalist cities in the Amazon HQ2 sweepstakes. By running a prolonged, public HQ location selection process, Amazon is in effect running (and benefitting from), the world’s largest free marketing campaign. We discuss in CEORater Podcast episode 112 (which is now available on Amazon Alexa-powered devices such as the … Continue reading Amazon HQ2 – A Masterclass in Marketing