Tag: Media

Every Company Is A Content Company

Every Company Is A Content Company

Notice anything about the above image? It looks like a Facebook feed and five of the nine content pieces (only three are fully visible), are videos. The image is a screen capture from Goldman Sachs’ homepage – part of a modernization/ outreach effort under new Goldman CEO David Solomon.

Personally I’ve noticed that companies are increasingly publishing video content to their Instagram and YouTube pages and Websites in an effort to tell their story (86% of companies publish video content to their Websites and 77% publish video to their social media pages). This is surely becoming a prerequisite for recruiting and engaging employees as well as a tool for articulating use cases to customers and prospects.

Below we highlight several examples of companies that imaginatively use content. We focused on Websites as opposed to social media pages as many companies view their Website experience as an afterthought and doing so carries significant opportunity cost. Websites typically have less than 10 seconds to make an impression before users move on.

1.) Goldman Sachs: the company uses content to tell a story and to provide direct access to CEO David Solomon. Congrats to a company in an unsexy space deploying engaging content to its benefit.

2.) Red Bull: perhaps the best pound-for-pound content delivery company. RB homepage is video-driven, tells stories and mimics a social media feed while optimized for the mobile experience.  https://www.redbull.com/us-en/

3.) GoPro: visually engaging and easy to navigate retail-centric Website. https://gopro.com/

Key takeaways:

Engage visually – especially with video. Important both in terms of capturing viewers’ attention and also in terms of providing access to senior management. It’s up to you what video content you want to post publicly, although the world is becoming increasingly transparent. As CEO why wouldn’t you want to make time for regular, short-form video content that keeps employees (most important), customers (2nd most important), the Board, the community and investors informed about your current thinking?

I believe 100% that companies which communicate regularly with employees in a transparent manner are going to win the war for talent. Video is ideal for communicating in a scalable, global fashion. You should assume that video messages created for intracompany consumption will find their way outside of your company. Therefore, construct your message with this in mind. One transparent message for consumption by all is the best way to ensure consistency across audience cohorts.

Young users want to watch a short video, swipe right or left and engage through voice.

Google, Microsoft and Amazon have open-sourced their core machine-learning layers as well as basic AI-services, so it’s easy to deploy AI-powered voice assistants and to capture those front-end customer interactions in your machine learning layer.

Google ML-development kit for mobile developers

Microsoft Cortana Dev Center

Microsoft Azure Developer Tools

Amazon Alex Dev Page

 

Original Content Disclosures Are Lacking.  Introducing “Content Yield”<span class="badge-status" style="background:red">Premium</span> 

Original Content Disclosures Are Lacking. Introducing “Content Yield”Premium 

Content Is King Content is King to quote Sumner Redstone. At CEORater we spend a fair amount of time thinking about content. Over the past 24 months we have considered the following for our platform: 1.) video streaming of earnings calls with associated analytics 2.) employee video reviews 3.) business news (original and third-party) and…

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Technology News from the Week: June 18th 2018

Technology News from the Week: June 18th 2018

Technology news items that caught our attention this week:

Google’s AI can now lip read better than humans after watching thousands of hours of TV: Link

Instagram takes a shot at YouTube, further distances itself from other social media platforms by rolling out long-form video: Link

One million people use Bank of America’s AI-powered virtual assistant “Erica”: Link

GM is considering an IPO for autonomous driving unit Cruise Automation: Link

Amazon faces push back related to its facial recognition platform “Rekognition”: Link

AT&T launches new streaming service – “WatchTV” – $15 per month for 30 channels: Link

Disney is willing to divest more Fox assets for deal clearance: Link

U.S. venture capitalists didn’t fund this Duke professor’s powerful facial recognition platform, so the Chinese government did: Link

Gamers rule the world. Now they have their own stadiums: Link

Twitter finds new life with young people. On Instagram: Link

15 Minutes of Fame: The Intersection of User-Generated Video, Social Media and Mobile Devices

15 Minutes of Fame: The Intersection of User-Generated Video, Social Media and Mobile Devices

Everyone Wants Their 15 Minutes of Fame

It’s a primary reason why Instagram “Stories” are so popular. That and the feature’s ease-of-use. Instagram has created an engaging, almost frictionless user experience that enables anyone to vlog their life in a series of micro videos with a 24-hour shelf life – i.e “Stories”. Stories is the platform feature that single-handedly kneecapped Snap before its March 2017 IPO (we reviewed in our piece about CEO overreach). We covered the “Stories” topic in episodes 58 and 67 of our CEORater Podcast.

Snap recently countered by opening its Stories feature to platforms outside of snapchat whereas Instagram remains within Facebook’s walled garden. Were the two platforms equal, Snap’s counter move likely would have provided an advantage. However, the two platforms are not equal. Instagram continues to enjoy the ease-of-use advantage over snapchat (a powerful advantage) and Facebook’s walled garden is an expansive one with 2 billion-plus monthly active users (“MAUs”).

Mobile Devices that Best Leverage Social Media Platforms Will Win

The “Stories” feature matters not only for social media companies but also for mobile phone OEMs as consumers increasingly record and consume mobile video. Therefore, mobile phone camera features, in-phone storage (external storage devices add friction to the user experience) and battery life will increasingly matter.

Here’s a look at four mobile phones across attributes:

Mobile Phone Pic

Platform Cloud Vendors Also Win

Facebook stores Instagram videos. Google stores Snap’s content. Expect cloud service leader AWS (Netflix on AWS) to make its mark as companies that were built on top of AWS roll out video content (Amazon/Open Tube?)

Hollywood “Validation”

The mobile video phenomenon extends beyond user-generated content to professional content. For example, Steven Soderbergh’s forthcoming theatrical feature – “UNSANE” –  was recorded entirely on an iPhone.

We published CEORater Podcast episode 120 subsequent to posting this article.

 

Netflix Loses In A Disney Fox Deal

Netflix Loses In A Disney Fox Deal

A Disney Fox deal could be announced as early as this week.Content is King” to quote Sumner Redstone, and Disney in recent years has loaded-up on content (Pixar, Marvel, Lucasfilm) to push through its OTT network – BAMTech. Fox’s movie library would further bolster Disney’s original content library – feeding BAMTech’s demand for content. We fully expect that post-deal close Disney will begin to pull Fox content from Netflix’s platform similar to how it plans to pull its content from Netflix beginning in 2019. Listen to the CEORater Podcast to learn more: Ep. 93: Netflix Loses In A Disney Fox Deal.

AT&T’s Proposed Acquisition of Time Warner – Justice Department is Misguided<span class="badge-status" style="background:red">Premium</span> 

AT&T’s Proposed Acquisition of Time Warner – Justice Department is MisguidedPremium 

AT&T Ought to Be Allowed to Acquire Time Warner “As Is” AT&T (T) ought to be allowed to acquire Time Warner (TWX) “as is” (earlier today AT&T extended the deal close deadline to April 22 2018). It is puzzling why the Justice Department would push back on the deal. We recently covered the topic in…

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