META's value proposition to Ad Buyers was permanently impaired by Appleās implementation of permission-based Ad tracking which has negatively impacted META's price per ad metric for almost two years (see chart and table below). Further adding to META's Ad woes, Google will phase out third-party cookies next year and replace them with its Privacy Sandbox. … Continue reading META’s Ad Problem
Tag: Meta Platforms
Meta’s Deepfake
The cynic in me has never believed that Meta has been honest about the number of active users on its platform, daily usage, user engagement, etc. First, I've previously quoted the Pew Research survey below (first chart). My personal experience with young people in my family reflects the Pew survey data represented in the chart … Continue reading Meta’s Deepfake
META Is Lost
It feels like META gave these poor performance reviews in order to not get crosswise with California employment law ahead of more planned employee terminations. My view is that META will never find its way back in terms of making Facebook and Instagram the "destination" platforms they once were. Facebook lacks a product identity. Instagram … Continue reading META Is Lost
New YouTube Chief: Neal Mohan
Neal Mohan is YouTube's Chief Product Officer and will replace Susan Wojcicki who is stepping down. I like that a Product person will lead YouTube. It is mission critical to have "product" at the center of these massive content platforms to ensure optimal user experiences (Look to Meta Platforms for examples of how to ruin … Continue reading New YouTube Chief: Neal Mohan
META and The Market
At some point the market has got to reconcile with economic reality. META is a case in point. META's core business is selling Ads. META's price per Ad declined 16% year-over-year for calendar 2022 and declined 22% year-over-year in Q4'22 (unit pricing is likely to get worse in my view in 2023). META's Q4'22 Revenue … Continue reading META and The Market
META: Where Will Growth Come From?
Analysts estimate that META will grow revenues in 2023 over 2022. However, the estimates I see imply that revenue growth will be back-end loaded. We know how that usually ends. I see META struggling to generate year-over-year Revenue growth and expect for 2023 to be a down Revenue year. Zuckerberg is not an Operator. META's … Continue reading META: Where Will Growth Come From?
YouTube & The NFL
The WSJ reports that YouTube is negotiating with the NFL for exclusive rights to broadcast NFL Sunday Ticket. YouTube/Google and Amazon Prime (Thursday night NFL games), are essentially pursuing a U.S. audience with their respective NFL strategies. The NFL ought to court YouTube in particular given that YouTube - not TikTok, not Instagram nor Snap … Continue reading YouTube & The NFL
Amazon Prime: The Most Active Streamer
We expect Amazon Prime to be the most active streaming service over the next number of years in terms of its overall commercial activity. This will be especially true as it relates to: 1.) strategic partnerships with other content providers across content categories (sports & entertainment), as well as 2.) acquisitions. Apple (AAPL) and Amazon … Continue reading Amazon Prime: The Most Active Streamer
META, Taxes & Intuit
It is outrageous that online tax preparation services have been sending personally identifiable information (PII data), to Meta Platforms (ticker: META). PII data such as Full Name and Gross Income is being shared without consent. To not disclose this fact to customers is criminal in our view. If META wants this PII data, it should … Continue reading META, Taxes & Intuit
You must be logged in to post a comment.