Tickers mentioned: AAPL AMZN FB GOOG PYPL SNAP TTD TWTR Google is flexing its online advertising muscles. The company will eliminate third-party advertising cookies and will not replace them with technologies that make it possible to track individual users across the Internet. Google and other Technology giants control the most eyeballs and will continue to … Continue reading Google Flexes Its Online Advertising Muscles. Big Fish Get Bigger.
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It is no great mystery as to how or why Google's Ad business is losing share to Amazon and Facebook. People are increasingly conducting product searches on Amazon and are entertaining themselves on Instagram. Thus, advertisers increasingly want to be on Amazon and Facebook. Video game platforms are another competitor Google should be concerned with … Continue reading Amazon and Facebook Are Killing Google’s Ad Biz One Bite at A Time
Google Ads, Live Sports, Amazon Ads and In-Game Product Placement all have one thing in common - superiority to Facebook Ads. Why you may ask? Speaking from experience, I do not trust Facebook Ads. We stopped running Facebook Ads for CEORater in Q1'18. We never went "all in". We tested a series of small ads … Continue reading Skip the Facebook Ad