Tag: OTEX
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Go Vertical or Go Home
Unless your name is Amazon, Apple, Facebook, Google or Microsoft, it is best to pursue vertical go-to-market and product strategies. Only the previously mentioned Technology giants have the requisite scale to take a horizontal approach. We provide examples of “Vertical Leaders” and “At-Risk Horizontal Players”. Tickers mentioned: ACN, AMZN, AAPL, AVGO, BOX, CCC, CRM, CSCO,…
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