Much the way Marketers use technology to assemble personal profiles from disparate sources, sophisticated hackers are sourcing personal data from a variety of sources, including leveraging information collected in previous cyberbreaches. If early reports are correct the massive cyberbreach executed against Microsoft Exchange leveraged PII data captured in earlier cyberbreaches unrelated to Microsoft as well … Continue reading Hackers Are Taking A Page From Marketers’ Playbooks
Tag: PII data
Early last week we wrote about SolarWinds and the potential for another leg to drop. SolarWinds has a long road to recovery. Cyberbreaches of that sort don't engender customer trust and often lead to significant customer churn. What other companies may be at risk of a cyberbreach? Tickers mentioned: AMZN, AVGO, CERN, EFX, EXPGF, FICO, … Continue reading SolarWinds Is One of Many Cyberbreaches to Come
See anonymized personal mobility trends for the New York area as generated by Google HERE. To view other Google mobility reports by geography click HERE. If it all feels a bit "1984" we've provided a link to the Kindle edition below. https://www.amazon.com/1984-George-Orwell-ebook/dp/B003JTHWKU
Unbelievable. I was always of the belief that patients/consumers would soon port their medical records to the cloud. It is outrageous that Google and Ascension acted on patient medical records without patient permission. Google CEO Sundar Pichai and Ascension CEO Joseph Impicciche ought to step down. Commandeering medical records makes a mockery of privacy law. … Continue reading Google and Ascension Act Brazenly with Patient Medical Records
FTC slaps Facebook on the wrist and levies $5B fine. Combining legacy Facebook, Instagram and WhatsApp. A grand product strategy or slick tactical move to avert regulators? Facebook only found religion as it relates to user privacy after the FTC threatened to break up the company into three separate entities - 1) legacy Facebook, 2) … Continue reading Checkmate. Facebook Wins.
Fortune 500 real estate title insurer First American Financial Corp. (ticker: FAF) leaked hundreds of millions of documents related to mortgage transactions dating back to 2003. CEOs and Boards Need to Make CyberSecurity A Top Priority We have previously taken the position on our podcast and in this newsletter that CyberSecurity is a C-level/ Board-level … Continue reading CyberSecurity Should Be A CEO and Board-level Priority
Mark Zuckerberg does not trust his people. Facebook is a great example of a company that has lost its way as founder CEO Mark Zuckerberg increasingly exercises control over product decisions. Tightening control. It is difficult to fault Zuckerberg for tightening his grip on Facebook's strategic reins in the aftermath of the Cambridge Analytica scandal. … Continue reading In Zuck We Trust?
Lots of cool new consumer devices will be on display at CES this week. Personally I enjoy video-related technology because if a picture is worth 1,000 words, how many words is a video worth? We’re working to incorporate more video content into our messaging this year. One message that I will be watching for coming … Continue reading CES Week: Device OEMs Should Not Underestimate Consumers’ Concerns Around Data Privacy and CyberSecurity.