Tag: pricing strategy

Innovation Does Not Happen In The C-Suite

Innovation Does Not Happen In The C-Suite

Read on for our "Tip for Investors" CEOs and CFOs can help spur innovation by creating a culture that values innovation. One such example is tying a portion of variable compensation to new product development (thinking of Tech companies). However, it is the Business Unit leaders and Product Managers ("PMs"), in particular that are responsible … Continue reading Innovation Does Not Happen In The C-Suite

Usage-Based Pricing Models Can Be A Win-Win for Customers and Vendors

Usage-Based Pricing Models Can Be A Win-Win for Customers and Vendors

Usage-based pricing models enable customers to better understand cost drivers of a given product or service. In addition, Technology vendors may capture revenue lift from usage-based pricing that otherwise may be left on the table under a traditional tiered fee or flat fee pricing model. Tickers mentioned: GOOG, SNOW The tiered subscription pricing model favored … Continue reading Usage-Based Pricing Models Can Be A Win-Win for Customers and Vendors

Have A Bundle Discussion with Customers, Not A Product Discussion<span class="badge-status" style="background:red">Premium</span> 

Have A Bundle Discussion with Customers, Not A Product DiscussionPremium 

Bundle Pricing Negotiations Are Preferable to Product Pricing Negotiations Vendors have far more leverage with customers when negotiating pricing for a bundle/platform of products and services as opposed to an a la carte negotiation. There's a reason why cable providers sold content bundles for years - it was the optimal revenue and profit model - … Continue reading Have A Bundle Discussion with Customers, Not A Product DiscussionPremium