Tag: profitability

3 Stages of Market Awareness

3 Stages of Market Awareness

Companies don't establish themselves in new markets overnight. All good things take time and effort. Market awareness typically evolves in three main stages as companies evolve from "Challengers" to "Established" players. Stage 1: Stage 1 companies carry high cost of customer acquisition, long sales cycles and low sales volume as indicated in figures 1 and … Continue reading 3 Stages of Market Awareness

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Uber: Little IP & Less Profitability than Meets the Eye

Uber: Little IP & Less Profitability than Meets the Eye

If you read these pages or listen to our TEK2day Podcast you know we avoid companies with little in the way of defensible intellectual property ("IP") or a sustainable competitive advantage. We have consistently articulated this sentiment about Uber for the past several years. Further, Uber has less operating leverage than one may conclude after … Continue reading Uber: Little IP & Less Profitability than Meets the Eye