Tag: Siri

Apple’s Acquisition of Shazam Will Benefit Siri

Apple’s Acquisition of Shazam Will Benefit Siri

I have previously been critical of Apple’s AI effort. Siri lags both Google and Amazon (Alexa) in terms of speed and accuracy. Apple’s Shazam acquisition is good for consumers in that it bundles a service people enjoy with Apple Music. More importantly, the acquisition will drive more Siri queries – something Siri needs to get itself into fighting shape to better compete with Google and Amazon. Learn more by listening to our recent CEORater Podcast: Apple’s Acquisition of Shazam Will Benefit Siri