TEK2day’s platform has enjoyed more traffic from organic searches (not Ads nor referrals) over the past several years per the below table. Google searches have accounted for 41.5% of all TEK2day traffic year-to-date, down from 45.5% in all of 2020. The table below highlights Bing (tkr: MSFT), Baidu (tkr: BIDU) and duckduckgo (private) as they have taken market share from Google on our platform this year, while growing their total share on our platform since 2018.
My hypothesis is that data privacy is becoming more important to people and they are diversifying away from Google as a result. If I reflect on my own life, I adopted Gmail circa 2004 (dropped Yahoo), Google Photos circa 2010 (dropped Apple), a Google Router in 2014, YouTube TV 2017 (cut the cable), and Google Fi (dropped AT&T), in 2021. The amount of visibility Google has into my life is only matched by Amazon. Gmail is likely the next service I will drop in favor of a premium, end-to-end encrypted service such as Proton mail. TEK2day’s numbers line-up with articles published by others that speak to some combination of Bing, Baidu and duckduckgo gaining search market share at Google’s expense.
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